THE STORY BEHIND OUR LOGO

Elixir

Elixir is a clothing brand that embodies elegance, innovation, and luck. Each collection is designed to bring a touch of magic and style into the lives of our customers.

Also known as Fortune, the Goddess of Luck is the Roman deity of fate and fortune. Depicted with a blindfold, she symbolizes the unpredictability of fate.

- Unpredictability: Fashion is an ever-evolving industry, much like luck.

- Opportunity: Each Elixir piece offers a new opportunity for self-expression.

- Timeless Elegance: The Goddess of Luck represents a classic and refined symbol, in line with our brand's aesthetics.

- Universal: The Goddess of Luck is recognized and respected in various cultures as a symbol of luck and positive change. This symbol allows us to connect with a global audience, sharing a message of inclusivity and hope.

- Identity and Differentiation: By using such a powerful symbol, we stand out in the fashion landscape, creating a strong and recognizable identity. The Goddess of Luck adds an element of mystery and charm to our brand, attracting attention and arousing curiosity.

Back to blog